Just like the Beauty Blender, it's pink and has the same egg shape but it has this sort of ring around it which makes it more ergonomic which I feel does help it from slipping out of my hands. It also expands to about double its size when you wet it. You can use it dry if you like but I prefer to use it when it's damp so that it won't soak up a lot of foundation. The sponge is bit more firmer then the Beauty Blender and you have to give a little more pressure when stippling and blending out any foundation but not so much where it feels unpleasant. The tip is more narrow but performs pretty much the same and I get the an airbrushed finish as I do with the Beauty Blender.
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| Left: London Soho NY Beauty Sponge, Right: Beauty Blender |
Overall, I'm very happy with my purchase. So if you've been lemming for the Beauty Blender but don't want to spend so much on a sponge, this a great affordable dupe/alternative.
Where to buy?
Retails for $7.99 at Walgreen's

